From April 21 to 24, Luxury Lamb carried out a communication campaign in Jeddah, Saudi Arabia, through the dissemination of various content on social media in the Saudi city.

Within the framework of this campaign, on the 24th a showroom-dinner was held aimed at key profiles of the sector with the aim of giving a better vision of the European product through a menu in which lamb was the star ingredient of all recipes.

The event took place at the prestigious Hotel Crowne Plaza Jeddah Al Salam, where among the attendees were also influencers who during the dinner shared content from the Luxury Lamb campaign and disseminated the products that were cooked.