The event organised to attract potential buyers was part of the Luxury Lamb from EU programme.

Luxury Lamb organised a showroom in the United Arabic Emirates where potential buyers were informed in a more detailed and close way about the European lamb, its characteristics and benefits.

During the past 21st of February, different private meetings were held at the Westin Dubai Mina Seyahi Hotel. Luxury Lamb from EU established a wide schedule, from 09:00 to 21:00, to give flexibility to all those companies that were interested in receiving information about European lamb.

This event had the collaboration of the Spanish chef Daniel Perez Delgado from the restaurant El Sur in Dubai, who was doing a showcooking to those present at the meetings with recipes where the European lamb was the protagonist.