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Luxury Lamb promote the ovine and lamb meat at different supermarkets in Hong King.

From 4 to 1 October 2018, advertising and tasting of the European sheep and goat product were held at the point of sale under the slogan “Luxury Lamb from Europe”. These actions take place in 3 supermarkets of the CitySuper chain in Hong Kong, whose impact is estimated to reach around 10,500 people.