Luxury Lamb from UE has travelled to Saudi Arabia to organise a showroom for companies related to the food sector. The meeting was mainly oriented to local chefs.<
The purpose of the showroom held on March 4th and 5th was to promote the benefits of European lamb, still unknown in the Asian country.
The event took place at the Holiday Inn Hotel and was composed of several privates and in groups meetings, explaining the benefits of European lamb. During the meetings, attendees learned different recipes cooked by the hotel chef, and tasted dishes made with European lamb as the main ingredient.